Group Marketing Director | Elderly Care Home Group
UK Wide (Office Based with Travel)
Salary: £80,000 – £90,000 Base + Bonus + Benefits
Are you an experienced marketing leader ready to take ownership of a national, multi-site care home group’s entire commercial marketing strategy?
Do you enjoy building structure, improving performance, and driving occupancy growth across multiple locations while remaining hands-on and operational?
Are you looking to join a growing, privately owned care organisation where you can directly influence revenue, customer experience, and long-term expansion?
Then this could be the opportunity for you.
We are working in partnership with a highly regarded elderly care home group to appoint a Group Marketing Director in a newly created senior leadership role. This position has been created to professionalise and centralise all marketing activity across the organisation, supporting growth ambitions while maintaining exceptional service standards.
The Opportunity
This is a pivotal, group-wide leadership role with significant visibility and influence across the business.
The Group Marketing Director will take ownership of all marketing strategy, execution, and standards across A multi-site elderly care home portfolio throughout the UK, ensuring a consistent, high-quality approach to enquiry generation, conversion, and occupancy performance.
This role will report directly into senior ownership and work closely with home managers across the group to improve commercial performance through stronger marketing, better enquiry handling, and enhanced customer experience.
This is not a purely strategic role. The organisation is seeking someone who can balance leadership and oversight with practical, hands-on delivery, someone comfortable improving both digital marketing performance and frontline enquiry conversion standards.
Key focus areas include increasing enquiries, improving occupancy rates, strengthening average weekly fee performance, and creating a more centralised, measurable marketing function across the group.
About the Provider
This is a privately owned group of elderly care homes operating across the UK .The group operates with a decentralised structure, where each home functions as an individual business led by its own Home Manager and supported by local administration teams.
There is a strong focus on premium service delivery and maintaining high-quality resident experiences.
The organisation is now entering a significant growth phase and is seeking a Group Marketing Director who can help drive occupancy, strengthen fee positioning, and improve overall commercial performance across the group.
Key Responsibilities
Group Marketing Strategy
Occupancy & Revenue Growth
Customer Journey & Conversion
Digital Presence & Brand Standards
CRM & Systems Development
Home Presentation & Commercial Support
The Ideal Candidate
You will be a commercially driven and highly credible marketing leader, capable of improving performance across multiple sites while building strong relationships with operational teams across the business.
Essential:
Desirable:
You will be hands-on, pragmatic, commercially aware and someone who can introduce structure and accountability while working collaboratively with home managers and operational leaders. This role requires someone who can lead from the front, not purely from behind a desk.
Package & Benefits
Location & Working Pattern
This role is office-based, 5 days per week.
Office location is flexible and can be based in London or another accessible UK location depending on the successful candidate.
There is an expectation of UK-wide travel across all homes.
Interview Process
First Stage: Initial Teams interview
Second Stage: Teams interview with client
Third Stage: Final interview with the Director (Face-to-Face or Teams)
Summary
This is a unique opportunity for an ambitious and commercially focused marketing leader to step into a broad and highly influential Group Marketing Director role within a growing elderly care group. Offering autonomy, visibility, and the opportunity to shape group-wide marketing strategy from the ground up, this role is ideal for someone looking to make a meaningful impact in a values led organisation with significant growth ambitions.
Application Process
To apply or request further information, contact Charlie at Compass Associates for a confidential discussion.
0161 938 1185
cwilliams@compassltd.co.uk
Recommendations
Compass Associates Ltd acts as a Recruitment Consultancy for this permanent vacancy.
Successful referrals receive £500 in vouchers or a £500 charity donation.
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