Digital Paid Marketing Executive – Remote – UK Based Job at Leicester, Leicestershire, England Full Time NEW

Paid Ads Executive – Remote – UK Based

Job Type: Full Time – 40 hours per week

About Us:

The We Do Play Group operate multiple experiential based Leisure brands and are quickly becoming one of the largest Leisure/Entertainment operators in Europe. Operations include Activate – the world’s first Active Gaming Facility, Flip Out; a global Indoor Adventure Park for all ages, and Putt Putt
Social; a rapidly expanding new fusion of Asian Street Food & Adventure Golf along with other leisure & hospitality brands.

With 8 new venues opened in 2025 alone, and more than 15 planned for 2026, the team are excited to present an opening in the groups Marketing department to help facilitate future brand growth.

Job Summary

We are looking for a results-driven Paid Ads Executive to plan, manage, and optimise paid digital advertising campaigns across multiple platforms. The role will focus primarily on Meta Ads, PPC Advertising, Google Display Ads, TikTok Ads, and LinkedIn Ads, with the goal of driving high-quality traffic, driving brand awareness, and conversions while maximising return on ad spend (ROAS).

This is a hands-on role suited to someone who enjoys testing, analysing performance data, and continuously improving campaign results in a fast-paced digital environment.

Key Responsibilities

Plan, launch, manage, and optimise paid advertising campaigns across:

• Meta Ads (Facebook & Instagram)
• Google PPC (Search & Display)
• TikTok Ads
• LinkedIn Ads
• Conduct keyword research, audience targeting, and competitor analysis to inform campaign strategy
• Create and manage ad creatives & copy in collaboration with internal team
• Monitor daily performance, budgets, and bids to ensure campaigns meet KPIs
• Analyse campaign data and produce clear performance reports with insights and recommendations
• Run A/B tests on ad creatives, copy, audiences, and formats to improve performance
• Track conversions and performance using tools such as Google Analytics, Meta Pixel, and platform-specific tracking
• Stay up to date with platform updates, new ad formats, and best practices
• Ensure all advertising complies with platform policies and brand guidelines

Qualifications

• 3 Years+ Proven experience managing paid advertising campaigns across Meta, Google, TikTok, and/or LinkedIn
• Strong understanding of PPC principles, bidding strategies and audience targeting
• Experience with Google Ads (Search and Display) and Meta Ads Manager
• Google Ads Certified
• Familiarity with conversion tracking, pixels, and analytics tools
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• Excellent communication skills and ability to present performance insights clearly
• Experience managing larger budgets or e-commerce campaigns

How To Apply

If you are a passionate and creative Paid Ads Executive looking for an exciting opportunity to make a significant impact, we encourage you to apply.

We Do Play is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive work environment for all employees.

Join us in our mission to Create Unforgettable Experiences, one guest at a time