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Advanced Specialist, Marketing – HE Educator
Lead global, multi-channel campaigns that bring Pearson’s Higher Education value proposition to life for educators worldwide.
About the Role
The Advanced Specialist, Marketing – HE Educator is responsible for leading the development and execution of global marketing campaigns that communicate Pearson’s Higher Education value proposition to educators worldwide.
This role requires a strategic marketer who can craft compelling narratives that resonate with educators, elevate brand perception, and differentiate Pearson in a competitive market. You will shape and deliver impactful global, insight-driven, multi-channel campaigns that not only drive performance but also build a consistent and engaging global brand.
Working closely with regional marketing, product, sales, and martech teams, you will ensure campaigns are globally aligned, locally relevant, creatively distinctive, and executed to a high standard.
Key Responsibilities
Global Campaign Strategy & Execution
- Lead the development and execution of global, multi-channel campaigns, focused on “Big Bet” and “Hero” initiatives
- Translate business priorities into clear and compelling customer propositions, messaging, campaign strategies, and execution plans
- Shape cohesive narratives that connect campaigns to the broader Pearson brand story
- Ensure alignment between global strategy and local market needs while maintaining brand consistency
Market Insight & Customer Understanding
- Collaborate with regional marketing, product, and sales teams to gather market insights
- Analyse customer needs and challenges using data to inform campaign strategy and storytelling approaches
- Identify opportunities to strengthen emotional engagement and brand resonance with educator audiences
Campaign Planning & Delivery
- Own campaign launch plans, ensuring alignment across marketing and sales teams
- Manage campaign kits and frameworks to support structured delivery across regions
- Brief internal teams, including Martech, on campaign content, digital experiences, and copy requirements
- Partner with external agencies to develop campaign narrative and creative deliverables
Cross-Functional Collaboration
- Work closely with global and regional stakeholders to ensure seamless campaign execution
- Maintain strong communication flows with regional teams on campaign progress and reporting
- Drive alignment across functions to ensure delivery against timelines, objectives, and brand standards
Brand & Content Excellence
- Act as a brand champion and guardian, ensuring all assets reflect Pearson’s voice, values, and visual identity
- Develop and oversee the creation of compelling, insight-led content and storytelling tailored to educator audiences
- Ensure consistency, creativity, and quality across all campaign outputs and touchpoints
- Contribute to the evolution of messaging frameworks and brand narratives
Performance Tracking & Reporting
- Collaborate with Martech teams to track KPIs and campaign performance
- Analyse results and generate insights to inform optimisation and future campaigns
- Measure both brand impact and campaign effectiveness, balancing long-term equity with short-term performance
- Prepare and present performance reports to key stakeholders
Skills & Experience
- Proven experience delivering compelling global, multi-channel marketing campaigns
- Demonstrated ability as a creative storyteller, translating insights into engaging narratives and campaigns
- Strong strategic thinking with the ability to align marketing to business and brand goals
- Experience working across cross-functional and international teams
- Ability to develop campaigns for both B2B (educators) and D2C (students) audiences
- Excellent copywriting and content development skills, with a strong sense of tone and voice
- Experience with marketing tools, analytics, and performance reporting
- Familiarity with design tools (e.g. Canva, Photoshop) is advantageous
- Excellent organisational skills and attention to detail
- Strong stakeholder management and communication skills
- Self-motivated with the ability to manage multiple priorities in a fast-paced environment
Why Join Pearson?
At Pearson, we are the world’s learning company, operating in more than 70 countries. We combine world-class educational content and assessment with services and technology to enable more effective teaching and personalised learning at scale.
This role offers the opportunity to lead global marketing campaigns that directly impact educators and learners around the world.
Who we are:
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world’s lifelong learning company. For us, learning isn’t just what we do. It’s who we are. To learn more: We are Pearson.
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Job: Marketing
Job Family: GOTOMARKET
Organization: Corporate Marketing & Communications
Schedule: FULL_TIME
Workplace Type: Remote
Req ID: 23463
