Business Development Executive Job at City of London a minute Full Time NEW

Business Development Executive

South UK (Primarily Central London) Field-based, 90% travel

Up to £35 000 + company car + benefits + bonus

We are working on behalf of a global consumer goods business who are looking for a business development executive. This role offers the opportunity for a commercially astute and motivated individual to strengthen retailer relationships, support product launches and build consumer loyalty. You will be part of a global FMCG business operating within the regulated premium recreational products sector.

The Role

Working with senior stakeholders, you’ll spearhead the rollout of a brand-new product range in the South UK (primarily Central London), targeting specialised headshops and convenience stores. Acting as a field-based powerhouse, you’ll collaborate with stakeholders, monitor KPIs, and ignite brand awareness through creative initiatives, retailer education, and hotspot opportunities—all while keeping things simple, solid, and fun.

Key responsibilities include:

• Execute on agreed product plans across designated channels
• Develop and implement creative initiatives to strengthen product and brand awareness
• Build strong relationships and long-term loyalty within independent convenience stores and headshops
• Gather and report market intelligence, consumer insights, and competitor activity to inform strategy
• Monitor KPIs, track performance, and provide clear, actionable insights
• Educate and support retailers and maximise in-store opportunities
• Oversee stock levels, train promoters, and conduct regular store visits with POS tracking

Does this describe you?

• Experienced sales rep or business development in a FMCG environment (a must)
• Clean UK driving license; comfortable with frequent travel and non-standard hours
• Strong sales and negotiation, relationship-building, and communication skills
• Analytical mindset for KPIs and market insight
• Results-oriented, entrepreneurial, hands-on, resilient self-starter with a sense of humour
• Flexible, cross-culturally competent, market-facing, and able to thrive independently or in teams

If you are keen to grow your sales and relationship building skills and work with a great team, this role offers a great platform for growth in a dynamic environment. Apply now!

Lime Talent is a recruitment agency specialising in the consumer goods industry. To view a broader selection of our current vacancies, go to or call us on 0207 042 3800.

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