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Full job description
Commercial Manager
£40,000 – £50,000 + Car
Scottish Central Belt
The Role
As a Commercial Manager, you will be responsible for growing an established customer base while identifying, securing and developing new business opportunities. You’ll play a key role in delivering both volume and value growth through strong customer relationships, effective planning and high-quality execution.
Key Responsibilities
- Develop and deliver account plans focused on:
- Volume and value growth
- Distribution expansion
- Pricing strategy
- Promotional activity
- Take full ownership of day-to-day account management, including regular customer engagement and recovery of underperforming accounts
- Identify and capitalise on new sales opportunities within existing and prospective customers
- Drive excellent in-store execution and promotional activity by collaborating closely with key stakeholders
- Evaluate promotional return on investment to ensure effective use of budgets
- Use local market insight, customer feedback, and competitor analysis to propose commercially viable opportunities
- Support wider sales functions through analysis of customer sales data and trends
- Produce detailed monthly reporting including:
- New business wins
- Lost or at-risk accounts
- Aged debt
- Profitability and growth performance
- Promotional effectiveness
- Participate in team meetings and present updates on performance, initiatives and competitor activity
- Manage aged debt proactively, including agreeing payment plans where necessary
- Handle customer queries and complaints professionally, ensuring timely resolution
- Maintain a strong and current knowledge of the company’s product portfolio
Qualifications & Experience
- Strong understanding of Food Service & Wholesale channels
- Minimum of 2 years’ experience in an FMCG sales environment
- Proven track record of achieving or exceeding sales targets
- Excellent sales, negotiation and presentation skills
- Self-motivated, results-driven and highly proactive
- Strong commercial awareness with analytical capability
- Highly organised with excellent attention to detail and adaptability
