E-Commerce Manager Job at Birkenhead Full Time

E-Commerce Manager

Location: Wirral (hybrid – 3 days office; 2 days from home)

Salary: £45,000 starting, scaling to £55,000 based on agreed performance targets reviewed at 12 months

Reports To: Founder / Managing Director

Employment Type: Full-time; Permanent

About Simple Lighting

Simple Lighting is a UK-based LED lighting specialist established in 2009, selling 1,000+ products across domestic and commercial categories. We operate on Shopify Plus, alongside sub-brands ExitGuardian (emergency lighting), Lighteez and TitanDrive. Our customer base splits roughly 50/50 between trade (Electricians, contractors) and DIY homeowners, and we hold around 14,000 combined five-star reviews across Google, Trustpilot and Reviews.io.

We’ve just completed a major platform migration from Magento 2 to Shopify Plus, and we’re now in the next phase of growth – sharpening paid media, scaling content, optimising conversion, and building out internal tooling. We’re a small, capable team that moves quickly and values direct, practical thinking over corporate process.

The Role

We need an E-Commerce Manager who can take operational ownership of the website and surrounding digital channels, freeing up the Founder to focus on strategy, supplier relationships and product development. This isn’t a coordinator role – you’ll own trading performance, run the digital marketing stack, and lead the content team day-to-day.

You’ll work closely with the Founder, the Office Managers (Will and Chris), the Content Manager (Janelle), and our Philippines-based creative team (Designers, Copywriters, 3D Artist, Social Exec).

Key Responsibilities

Trading and Site Performance:

• Own day-to-day trading performance across Simple Lighting and sub-brand sites.
• Monitor and report on revenue, conversion rate, AOV, traffic and margin (GA4, Shopify Analytics, ProfitMetrics).
• Identify and action commercial opportunities – promotions, bundling, price testing, range gaps.
• Manage the Shopify Plus backend – collections, navigation, product catalogue, app stack.

Paid Media:

• Manage Google Ads (currently self-managed by the Founder – you’ll take this on).
• Develop Microsoft Ads further (server-side tracking already in place).
• Lead Meta ads strategy – Advantage+ Shopping Campaigns, creative testing pipeline, volume creative tooling.
• Make profit-led decisions, not revenue-led – we care about contribution margin, not vanity ROAS.

SEO and Content:

• Work with Janelle to maintain the content roadmap – category pages, product pages, blog content, FAQ schema.
• Enforce content standards (commercial intent on category pages, internal linking, SEMrush-validated keywords, meta data standards).
• Continue post-migration SEO work – indexation monitoring, GSC management, technical fixes.
• Oversee Amazon listing optimisation alongside the website.

Email and Retention:

• Manage Klaviyo – campaigns, flows, segmentation, deliverability.
• Build the retention programme alongside acquisition.

Team and Suppliers:

• Brief and review work from the Philippines team (Designers, Copywriters, Social Exec) – briefs out by 10am UK for same-day acknowledgement.
• Line-manage Janelle (content) day-to-day.
• Liaise with payment processors, platform partners and external agencies.

Reporting:

• Weekly trading report to the Founder.
• Monthly performance review with clear actions.

What We’re Looking For

Essential:

• 4+ years in an e-commerce role, ideally including time as an E-Commerce Manager or Senior Executive.
• Hands-on Shopify experience (Plus preferred but not essential).
• Proven Google Ads ownership – you’ve personally built and optimised campaigns, not just briefed an agency.
• Strong SEO fundamentals – on-page, technical basics, content strategy, GSC literacy.
• Comfortable in GA4 and pulling your own data – not afraid of a spreadsheet.
• Confident managing creative and content briefs.
• Direct, plain-English communicator – we don’t do corporate fluff.

Nice to Have:

• Commercial awareness around profit, not just revenue – experience with profit-based bidding tools like ProfitMetrics, or a track record of managing to contribution margin.
• Meta ads management experience.
• Klaviyo or comparable email platform experience.
• Algolia or similar on-site search and merchandising tool experience.
• Background in trade / DIY, lighting, electrical or home improvement.
• Experience post-migration (Magento to Shopify, BigCommerce to Shopify, etc.).
• Amazon Seller Central exposure.

You’ll Thrive Here If You:

• Want operational ownership, not committees.
• Prefer making the decision and moving, then measuring.
• Are comfortable being the most senior digital person in the room.
• Push back when you disagree – we’d rather argue it out than agree quietly.

What We Offer:

• £45,000 starting salary, scaling to £55,000 based on agreed performance targets reviewed at 12 months (targets set jointly within your first 30 days – typically around revenue growth, profit margin and conversion rate).
• Hybrid working – 3 days in our Wirral office, 2 days from home.
• 25 days holiday plus bank holidays.
• Pension scheme.
• Genuine ownership of the role – you’ll set the agenda, not chase someone else’s.
• Direct access to the founder and the commercial reality of the business.
• An established, profitable business (16 years trading) with clear growth plans.