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Job description
⚠️ Only apply if you have experience managing performance marketing campaigns for e-commerce brands (Facebook Ads, Google Ads, TikTok Ads, etc.). We’re looking for someone who understands how to scale DTC brands profitably across multiple ad platforms using both data and creative strategy. Experience with direct-response e-commerce brands is a must.
Please apply here: https://form.typeform.com/to/xL5fQ0kq
At Skinnify, we’re reinventing fitness by integrating resistance into everyday clothing. In just three years, we’ve grown from 0 to 150,000+ customers — and we’re just getting started. To get a better idea of our company and what it’s like to work on our team, check out this short video: https://drive.google.com/file/d/1Imn7tqGmLXZxcpNBRI0mxYA6ayPwLT7j/view?usp=sharing
Now, we’re hiring a full-time Media Buyer (40 hours/week) to help scale our performance marketing across Meta (Facebook & Instagram), Google, TikTok, Pinterest, Applovin, and Taboola — with more channels being added soon. We’re looking for someone who is analytical, creative, performance-obsessed, and hungry to grow alongside a fast-moving brand.
Tasks
🔹 Your Responsibilities
✅ Launch, manage, and scale paid campaigns across Meta, Google, TikTok, Pinterest, Applovin, and Taboola
✅ Continuously optimize campaigns for ROAS, CAC, MER, and customer acquisition
✅ Develop and execute creative testing strategies alongside our creative team
✅ Analyze performance data daily and identify opportunities to improve efficiency and scale
✅ Test new channels, audiences, hooks, landing pages, and offers
✅ Allocate budgets strategically across campaigns and platforms
✅ Help diversify media buying efforts into emerging channels like YouTube and native advertising
✅ Work closely with founders, creatives, and strategists to drive growth
Requirements
🎯 What We’re Looking For
✔️ Proven E-Commerce Experience – You’ve managed and scaled paid campaigns for DTC brands
✔️ Strong Analytical Skills – You’re comfortable making decisions based on data and KPIs
✔️ Full-Funnel Understanding – You know how creative, copy, targeting, and landing pages work together
✔️ Creative Mindset – You understand what makes ad creatives convert
✔️ Platform Expertise – Strong experience with Meta Ads Manager and at least one additional platform (Google, TikTok, Pinterest, etc.)
✔️ Self-Managed & Reliable – You can own campaigns independently and move fast without constant oversight
✔️ Growth-Oriented – You enjoy testing, learning, and improving continuously
✔️ Bonus: Experience in fitness, fashion, health, or subscription brands
Benefits
💡 Why Join Skinnify?
💼 Fully Remote & Flexible – Work from anywhere with flexible hours
📈 Join a Rocketship – Help scale a brand that’s growing rapidly worldwide
🚀 High Impact Role – Your work will directly influence company growth and revenue
🎥 Elite Creative Team – Collaborate with top-tier editors, strategists, and UGC creators
🧠 Fast-Paced Learning Environment – Constant testing, iteration, and innovation
🌍 International Team – Work with ambitious people from around the world
🏋️♀️ The Skinnify Story
Skinnify was born from a deeply personal mission. Our founder Christian watched his mom sacrifice her own health while raising him and his siblings. As he got older, he realized how difficult it was for busy women to prioritize fitness consistently.
That inspired the idea behind Skinnify: resistance clothing that helps women burn more calories and stay active throughout their normal daily routine — without needing extra time for the gym.
Today, Skinnify helps thousands of women integrate fitness seamlessly into everyday life.
🌟 Skinnify’s Core Values
💡 Innovation – We create fitness clothing with built-in resistance technology
🔥 Effectiveness – Helping customers burn more calories with every step
🌍 Accessibility – Making fitness easier and more achievable for busy people
🎉 Fun – Creating products that make movement enjoyable
✅ Quality – Building durable, high-performance products customers love
Ready to help scale the next fitness unicorn? 🚀
Hey, we’re Skinnify – and we have a mission: to reinvent fitness!
We design clothing with built-in resistance that transforms everyday movements into effective workouts – without requiring extra time for exercise. Because we believe fitness should seamlessly integrate into your daily life and not tie you to rigid workout routines.
Ever wondered what it’s really like to work here? We’re pulling back the curtain to give you an inside look at our team, our culture, and what makes us tick. Whether you’re considering joining us or just curious about who we are, this video is for you: https://drive.google.com/file/d/1Imn7tqGmLXZxcpNBRI0mxYA6ayPwLT7j/view?usp=sharing
