PERFORMANCE COACH / SALES TRAINER Job at London Full Time NEW

Job Description As a Sales Coach, you will play a pivotal role in increasing occupancy across our Barchester Healthcare services by delivering high-quality learning solutions that strengthen sales capability at every stage of the customer journey. You’ll immerse yourself in how families choose care, identify barriers to conversion, and design training that turns missed opportunities into confident, consistent sales success. NEED TO DO: Enquiry-to-admission insight – immerse yourself in current practices and results Training needs analysis to identify gaps and propose commercially focused programmes Identify key conversion points and build learning that maximises occupancy Review mystery shopping and insight data to shape performance-boosting interventions Support new builds and refurbished homes to achieve rapid commercial success Become fully versed in Customer Experience, Resident Experience and Life Enrichment to spot missed opportunities Create a suite of training materials aligned to Barchester’s brand and L&D framework Develop structured learning that enhances both technical knowledge and sales skill Use a wide range of learning methodologies to deliver impactful, innovative training Offer blended delivery -digital, face-to-face, in-home coaching and more Travel nationally to deliver learning where it’s needed most Build effective learning environments with the right tools and systems Prepare and deliver high-quality sessions that inspire confidence and capability Implement modules on our Digital Learning Platform and future HRIS Plan and communicate training schedules across homes, regions and divisions Continuously refine and improve training content and delivery Deliver dynamic presentations and coaching that motivate and empower leaders Provide one-to-one coaching to strengthen sales confidence and consistency Enhance product knowledge, refine sales processes and ensure consistent messaging Act as a role model for exceptional sales and customer experience behaviours Maintain your own development plan to stay ahead of modern sales techniques Use varied evaluation methods to measure impact and refine learning Work closely with Divisional Sales & Marketing Managers and Regional Directors Collaborate with senior leaders, product and marketing teams to support sales growth Maintain an engaging Sales Training area on the Digital Learning Platform Observe practice in homes, report findings and recommend improvements Align with L&D quality assurance to enhance training effectiveness Maintain accurate digital training records aligned to statutory and mandatory requirements Store documentation clearly and consistently Monitor completion rates and provide regular reports to leaders Ensure all supporting e-learning and system training is completed NEED TO HAVE: Proven experience in L&D with a strong sales and commercial focus Demonstrable success improving performance through learning interventions Experience delivering competency-based learning and coaching Strong understanding of best-in-class sales and customer experience practices Excellent stakeholder management and cross-functional collaboration Skilled in digital learning and blended delivery Creative, commercially minded and results-driven Full UK driving licence and willingness to travel nationally REWARDS PACKAGE: Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team 7766