Marketing Manager – Digital Demand Gen. IT, Cloud, Saas, Tech. Hybrid Job at England,London,City of London Full Time NEW

If you know B2B tech / IT marketing, understand MSPs, and want real ownership, keep reading.
This role sits at the engine room of a high-performing, London-based IT Managed Service Provider operating at the premium end of the market. The business is ambitious, growing, and commercially sharp and now needs a Marketing Manager who can build momentum, sharpen positioning, and turn strategy into measurable results.
This is not a “hands-off” or heavily layered marketing team. This is the best seat in the house for a marketer who wants autonomy, influence, and direct impact on revenue.
You’ll be the sole owner of the marketing function, responsible for designing and executing a modern, data-led marketing engine across five core pillars:
Market Intelligence | Brand | Lead Generation | Engagement & Nurture | Sales Enablement
You’ll shape how the business is seen, heard, and chosen, owning campaigns end-to-end, creating compelling content, driving demand, and enabling sales with the tools they need to win.
This is a role for someone who thrives in a build-and-run environment: commercially minded, creative, analytical, and comfortable making decisions without waiting for permission.
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The Role at a Glance
Marketing Manager – Digital Demand Gen (Sole Contributor)
London Based – Hybrid (3 Days Office / 2 Remote)
£50,000 basic + Quarterly KPI Bonus Potential
Full-Time, Permanent
Expertise: Managed IT Support / Managed Cybersecurity / Microsoft / Cloud Expertise / Technology, SaaS.
Pedigree: Tier 1 Microsoft Solutions Technology Partner
About the Role
Reporting directly into leadership, you’ll take full ownership of marketing strategy and execution. Your remit spans:
• Planning and delivering multichannel demand generation campaigns
• Strengthening brand positioning and thought leadership
• Driving website performance, engagement, and conversion
• Supporting long-cycle, high-value sales with impactful enablement assets
• Using AI and automation to improve efficiency, targeting, and scale
You’ll work closely with Sales, Solutions Architects, and Executives, translating complex technology into clear, compelling business value for regulated and professional services customers.
Key Responsibilities
Market Analysis & Intelligence
• Ongoing competitor, sector, and audience analysis
• Identifying growth opportunities across verticals such as professional services, legal, finance, and PE-backed firms
• Using data and insights to refine strategy and maximise ROI
Brand Awareness & Positioning
• Owning messaging, tone of voice, and brand consistency
• Producing high-quality content: blogs, case studies, ebooks, customer stories, and social assets
• Elevating the company’s profile through thought leadership and storytelling
Lead Generation & Digital Marketing
• Executing campaigns across SEO, PPC, paid social, email, and webinars
• Owning website content, landing pages, and conversion optimisation
• Leveraging AI tools to accelerate content creation and campaign performance
Engagement, Nurture & ABM
• Building targeted nurture programmes for prospects and customers
• Running ABM-style micro-campaigns aligned with sales priorities
• Strengthening engagement through education-led content and newsletters

Sales Enablement & Collaboration
• Creating and maintaining sales assets including pitch decks, proposals, case studies, and sector collateral
• Managing a central content library aligned to the full sales cycle
• Feeding the content pipeline with insights from across the business

About You
You’re a hands-on B2B marketer with experience in MSP, IT services, SaaS, or professional services environments. You combine strategic thinking with executional strength, equally comfortable analysing performance data and writing high-impact content.
You’re confident operating as a one-person marketing function, setting direction, prioritising activity, and delivering results at pace.
You bring:
• Proven results across at least 3 of the 5 marketing pillars
• Strong digital marketing capability (SEO, PPC, analytics, automation)
• Experience running integrated lead generation campaigns
• Excellent writing skills and the ability to translate technical complexity into business value
• High proficiency with modern marketing and AI tools
Bonus points if you’ve:
• Built or scaled a marketing function
• Worked with ABM methodologies
• Created visual content using tools like Canva, Adobe, or Figma
• Marketed to regulated or professional services sectors

Why Join?
• Full ownership and visibility of the marketing function
• Direct influence on revenue, brand, and growth strategy
• Opportunity to build a modern, AI-enabled marketing engine
• Hybrid working and a culture that values initiative and innovation

Apply now if you want a technology-focssed marketing role with real responsibility, real impact, and the freedom to do your best work.

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